During the first workshop on in-vitro alternatives, 21-23 July 2014, IFC-CNR of Pisa organized by IVTech Srl (http://www.ivtech.it/), Dr. Alexandros Chatgilialoglu will hold a seminar entitled “The dichotomy between in-vivo and in-vitro membrane lipidomics: an ubiquitous and underestimated problem”. Dr. Chatgilialoglu will welcome and answer all questions on the topic and will be glad to exchange views with peers.